COACHES HOT SEAT NFL

Coaches Hot Seat NFL Quotes of the Day – Saturday, August 27, 2016 – David Ogilvy

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

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Coaches Hot Seat NFL Quotes of the Day – Friday, August 26, 2016 – Johnny Cash

“You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space.”

And

“I wear black because I’m comfortable in it. But then in the summertime when it’s hot I’m comfortable in light blue.”

And

“God’s the final judge for Elvis Presley and Johnny Cash too. That’s solely in the hands of God.”

And

“I read novels but I also read the Bible. And study it, you know? And the more I learn, the more excited I get.”

And

“Success is having to worry about every damn thing in the world, except money.”

And

“How well I have learned that there is no fence to sit on between heaven and hell. There is a deep, wide gulf, a chasm, and in that chasm is no place for any man.”

And

“People call me wild. Not really though, I’m not.I guess I’ve never been normal, not what you call Establishment. I’m country.”

And

“I am not a Christian artist, I am an artist who is a Christian.”

And

“Sometimes I am two people. Johnny is the nice one. Cash causes all the trouble. They fight.”

And

“The things that have always been important: to be a good man, to try to live my life the way God would have me, to turn it over to Him that His will might be worked in my life, to do my work without looking back, to give it all I’ve got, and to take pride in my work as an honest performer.”

And

“My father was a man of love. He always loved me to death. He worked hard in the fields, but my father never hit me. Never. I don’t ever remember a really cross, unkind word from my father.”

And

“I love to go to the studio and stay there 10 or 12 hours a day. I love it. What is it? I don’t know. It’s life.”

And

“Of emotions, of love, of breakup, of love and hate and death and dying, mama, apple pie, and the whole thing. It covers a lot of territory, country music does.”

And

“You’ve got to know your limitations. I don’t know what your limitations are. I found out what mine were when I was twelve. I found out that there weren’t too many limitations, if I did it my way.”

And

“You’ve got a song you’re singing from your gut, you want that audience to feel it in their gut. And you’ve got to make them think that you’re one of them sitting out there with them too. They’ve got to be able to relate to what you’re doing.”

And

“That was the big thing when I was growing up, singing on the radio. The extent of my dream was to sing on the radio station in Memphis. Even when I got out of the Air Force in 1954, I came right back to Memphis and started knocking on doors at the radio station.”

And

“You can ask the people around me. I don’t give up. I don’t give up… and it’s not out of frustration and desperation that I say I don’t give up. I don’t give up because I don’t give up. I don’t believe in it.”

And

“Be thankful for the time you have.”

And

“Johnny Cash is a two-word answer for why it’s still good to be an American.”  Rosanne Cash on her father Johnny Cash   

Wikipedia:  Johnny Cash

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