Coaches Hot Seat Quotes of the Day – Tuesday, March 14, 2017 – David Ogilvy

 

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

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