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Coaches Hot Seat Quotes of the Day – Monday, April 18, 2016 – David Ogilvy

 

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“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

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‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

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Coaches Hot Seat Quotes of the Day – Sunday, April 17, 2016 – Jackie Robinson

 

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“A life is not important except in the impact it has on other lives.”

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“I’m not concerned with your liking or disliking me…  All I ask is that you respect me as a human being.”

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“Life is not a spectator sport.  If you’re going to spend your whole life in the grandstand just watching what goes on, in my opinion you’re wasting your life.”

And

“It kills me to lose.  If I’m a troublemaker, and I don’t think that my temper makes me one, then it’s because I can’t stand losing.  That’s the way I am about winning, all I ever wanted to do was finish first.”

And

“Baseball is like a poker game.  Nobody wants to quit when he’s losing; nobody wants you to quit when you’re ahead.”

And

“The way I figured it, I was even with baseball and baseball with me.  The game had done much for me, and I had done much for it.”

And

“It was a small victory, for I had learned that I was in two wars, one against the foreign enemy, the other against prejudice at home.”
On his 1944 acquittal from a court-martial for refusing to go the back of a military bus upon boarding it near Fort Hood, TX on July 6, 1944

Wikipedia:  Jackie Robinson

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Coaches Hot Seat Quotes of the Day – Saturday, April 16, 2016 – John Updike

 

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“A leader is one who, out of madness or goodness, volunteers to take upon himself the woe of the people. There are few men so foolish, hence the erratic quality of leadership in the world.”

And

‘Creativity is merely a plus name for regular activity. Any activity becomes creative when the doer cares about doing it right, or better.”

And

‘Dreams come true; without that possibility, nature would not incite us to have them.”

And

“Golf appeals to the idiot in us and the child. Just how childlike golf players become is proven by their frequent inability to count past five.”

And

“If men do not keep on speaking terms with children, they cease to be men, and become merely machines for eating and for earning money.”

And

“Sex is like money; only too much is enough.”

And

“We are most alive when we’re in love.”

And

“When I write, I aim in my mind not toward New York but toward a vague spot a little to the east of Kansas.”

And

“I love my government not least for the extent to which it leaves me alone.”

And

“We take our bearings, daily, from others. To be sane is, to a great extent, to be sociable.”

And

“I secretly understood: the primitive appeal of the hearth. Television is — its irresistible charm — a fire.”

And

‘Four years was enough of Harvard. I still had a lot to learn, but had been given the liberating notion that now I could teach myself.”

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“It was true of my generation, that the movies were terribly vivid and instructive. There were all kinds of things you learned. Like the 19th century novels, you saw how other social classes lived — especially the upper classes. So in a funny way, they taught you manners almost. But also moral manners. The gallantry of a Gary Cooper or an Errol Flynn or Jimmy Stewart. It was ethical instruction of a sort that the church purported to be giving you, but in a much less digestible form. Instead of these remote, crabbed biblical verses, you had contemporary people acting out moral dilemmas. Just the grace, the grace of those stars — not just the dancing stars, but the way they all moved with a certain grace. All that sank deep into my head, and my soul.”

And

“In the old movies, yes, there always was the happy ending and order was restored. As it is in Shakespeare’s plays. It’s no disgrace to, in the end, restore order. And punish the wicked and, in some way, reward the righteous.”

And

“Rain is grace; rain is the sky descending to the earth; without rain, there would be no life.”

And

“The essential support and encouragement comes from within, arising out of the mad notion that your society needs to know what only you can tell it.”

And

“America is a vast conspiracy to make you happy.”

And

“Writers may be disreputable, incorrigible, early to decay or late to bloom but they dare to go it alone.”

And

“Being naked approaches being revolutionary; going barefoot is mere populism.”

Wikipedia Page:  John Updike

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Coaches Hot Seat Quotes of the Day – Friday, April 15, 2016 – Norman Mailer

 

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“Every moment of one’s existence one is growing into more or retreating into less.  One is always living a little more or dying a little bit.”

And

“Growth, in some curious way, I suspect, depends on being always in motion just a little bit, one way or another.”

And

“I don’t think life is absurd. I think we are all here for a huge purpose.  I think we shrink from the immensity of the purpose we are here for.

And

“Masculinity is not something given to you, but something you gain.  And you gain it by winning small battles with honor.”

And

“There was that law of life, so cruel and so just, that one must grow or else pay more for remaining the same.”

And

“Ultimately a hero is a man who would argue with the gods, and so awakens devils to contest his vision.  The more a man can achieve, the more he may be certain that the devil will inhabit a part of his creation.”

And

“Somerset Maugham … wrote somewhere that “Nobody is any better than he ought to be.”… I carried it along with me as a working philosophy, but I suppose that finally I would have to take exception to the thought … or else the universe is just an elaborate clock.” The Deer Park, 1955

And

“The final purpose of art is to intensify, even, if necessary, to exacerbate, the moral consciousness of people.”

And

“Writing books is the closest men ever come to childbearing.”

And

“With the pride of an artist, you must blow against the walls of every power that exists, the small trumpet of your defiance.”

And

“His consolation in those hours when he was most uncharitable to himself is that taken at his very worst he was at least still worthy of being a character in a novel by Balzac, win one day, lose the next, and do it with boom! and baroque in the style.”

And

“There is no greater importance in all the world like knowing you are right and that the wave of the world is wrong, yet the wave crashes upon you

And

“New York is one of the capitals of the world and Los Angeles is a constellation of plastic, San Francisco is a lady, Boston has become Urban Renewal, Philadelphia and Baltimore and Washington blink like dull diamonds in the smog of Eastern Megalopolis, and New Orleans is unremarkable past the French Quarter. Detroit is a one-trade town, Pittsburgh has lost its golden triangle, St Louis has become the golden arch of the corporation, and nights in Kansas City close early. The oil depletion allowance makes Houston and Dallas naught but checkerboards for this sort of game. But Chicago is a great American city. Perhaps it is the last of the great American cities.”

And

“There are four stages to marriage. First there’s the affair, then there’s the marriage, then children, and finally the fourth stage, without which you cannot know a woman, the divorce.”

And

“We think of Marilyn who was every man’s love affair with America. Marilyn Monroe who was blonde and beautiful and had a sweet little rinky-dink of a voice and all the cleanliness of all the clean American backyards.”

And

“The highest prize in a world of men is the most beautiful woman available on your arm and living there in her heart loyal to you.”

And

“We sail across dominions barely seen, washed by the swells of time. We plow through fields of magnetism. Past and future come together on thunderheads and our dead hearts live with lightning in the wounds of the Gods.”

And

“I never saw love as luck, as that gift from the gods which put everything else in place, and allowed you to succeed. No, I saw love as reward. One could find it only after one’s virtue, or one’s courage, or self-sacrifice, or generosity, or loss, has succeeded in stirring the power of creation.”

And

“Obsession is the single most wasteful human activity, because with an obsession you keep coming back and back and back to the same question and never get an answer.”

And

“Booze, pot, too much sex, failure in one’s private life, too much attrition, too much recognition, too little recognition. Nearly everything in the scheme of things works to dull a first-rate talent. But the worst probably is cowardice.”

And

“There was that law of life so cruel and so just which demanded that one must grow or else pay more for remaining the same.”

And

“The sickness of our times for me has been just this damn thing that everything has been getting smaller and smaller and less and less important, that the romantic spirit has dried up, that there is no shame today…. We’re all getting so mean and small and petty and ridiculous, and we all live under the threat of extermination.”

And

“On a late-winter evening in 1983, while driving through fog along the Maine coast, recollections of old campfires began to drift into the March mist, and I thought of the Abnaki Indians of the Algonquin tribe who dwelt near Bangor a thousand years ago.”
Harry Hubbard, in Harlot’s Ghost : A Novel (1991)

And

“What if there are not only two nostrils, two eyes, two lobes, and so forth, but two psyches as well, and they are separately equipped? They go through life like Siamese twins inside one person…. They can be just a little different, like identical twins, or they can be vastly different, like good and evil.”
Kittredge Gardiner, in Harlot’s Ghost : A Novel (1991)

And

“I never saw love as luck, as that gift from the gods which put everything else in place, and allowed you to succeed. No, I saw love as reward. One could find it only after one’s virtue, or one’s courage, or self-sacrifice, or generosity, or loss, has succeeded in stirring the power of creation.”
Harry Hubbard, in Harlot’s Ghost : A Novel (1991)

And

“Booze, pot, too much sex, failure in one’s private life, too much attrition, too much recognition, too little recognition. Nearly everything in the scheme of things works to dull a first-rate talent. But the worst probably is cowardice.”

And

“There is one expanding horror in American life. It is that our long odyssey toward liberty, democracy and freedom-for-all may be achieved in such a way that utopia remains forever closed, and we live in freedom and hell, debased of style, not individual from one another, void of courage, our fear rationalized away.”

And

“We’ve got an agreeable, comfortable life here as Americans. But under it there’s a huge, free-floating anxiety. Our inner lives, our inner landscape is just like that sky out there — it’s full of smog. We really don’t know what we believe anymore, we’re nervous about everything.”

And

“Writing can wreck your body. You sit there on the chair hour after hour and sweat your guts out to get a few words.”

And

“Heaven and Hell make no sense if the majority of humans are a complex mixture of good and evil. There’s no reason to receive a reward if you’re 57/43—why sit around forever in an elevated version of Club Med? That’s almost impossible to contemplate.”

And

“If a person is not talented enough to be a novelist, not smart enough to be a lawyer, and his hands are too shaky to perform operations, he becomes a journalist.”

Wikipedia Page:  Norman Mailer

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Coaches Hot Seat Quotes of the Day – Thursday, April 14, 2016 – Billy Wilder

 

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“A director must be a policeman, a midwife, a psychoanalyst, a sycophant and a bastard.”

And

“If you’re going to tell people the truth, be funny or they’ll kill you.”

And

“I have ten commandments. The first nine are, thou shalt not bore. The tenth is, thou shalt have right of final cut.”

And

“Happiness is working with Jack Lemmon.”

And

“I’d worship the ground you walked on if only you walked in a better neighborhood.”

And

“Now, what is it which makes a scene interesting? If you see a man coming through a doorway, it means nothing. If you see him coming through a window – that is at once interesting.”

And

“Trust your own instinct. Your mistakes might as well be your own, instead of someone else’s.”

And

“Hindsight is always twenty-twenty.”

And

“The Austrians are brilliant people. They made the world believe that Hitler was a German and Beethoven an Austrian.”

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“If there’s anything I hate more than not being taken seriously, it’s being taken too seriously.”

And

“My Aunt Minnie would always be punctual and never hold up production, but who would pay to see my Aunt Minnie?”

And

“One’s too many, and a hundred’s not enough.”

And

“France is the country where the money falls apart and you can’t tear the toilet paper.”

And

“You have to have a dream so you can get up in the morning.”

And

“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark – that is critical genius.”

And

“Don’t be too clever for an audience. Make it obvious. Make the subtleties obvious also.”

And

“We are on the track of something absolutely mediocre.”

And

“The best director is the one you don’t see.”

And

“They’ve tried to manufacture other Marilyn Monroes and they will undoubtedly keep trying. But it won’t work. She was an original.”

And

“A bad play folds and is forgotten, but in pictures we don’t bury our dead. When you think it’s out of your system, your daughter sees it on television and says, My father is an idiot.”

And

“Eighty percent of a picture is writing, the other twenty percent is the execution, such as having the camera on the right spot and being able to afford to have good actors in all parts.”

And

“The truth always reveals itself.”

And

“Love is the hardest thing in the world to write about. So simple. You’ve got to catch it through details, like the early morning sunlight hitting the gray tin of the rain spout in front of her house. The ringing of a telephone that sounds like Beethoven’s “Pastoral.” A letter scribbled on her office stationery that you carry around in your pocket because it smells of all the lilacs in Ohio.”

And

“I never overestimate the audience, nor do I underestimate them. I just have a very rational idea as to who we’re dealing with, and that we’re not making a picture for Harvard Law School, we’re making a picture for middle-class people, the people that you see on the subway, or the people that you see in a restaurant. Just normal people.”

And

“If you don’t like what you’re doing, it’s unlikely anyone else will either, so be sure you are happy with your own work first.”

Wikipedia:  Billy Wilder

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Coaches Hot Seat Blog Quotes of the Day – Wednesday, April 13, 2016 – Louis L’Amour

 

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“A good beginning makes a good end.” 

And

“A wise man fights to win, but he is twice a fool who has no plan for possible defeat.”

And

“All loose things seem to drift down to the sea, and so did I.”

And

“Anger is a killing thing: it kills the man who angers, for each rage leaves him less than he had been before – it takes something from him.” 

And

“For one who reads, there is no limit to the number of lives that may be lived, for fiction, biography, and history offer an inexhaustible number of lives in many parts of the world, in all periods of time.”

And

“He might never really do what he said, but at least he had it in mind. He had somewhere to go.”

And

“Knowledge is like money: to be of value it must circulate, and in circulating it can increase in quantity and, hopefully, in value.” 

And

“No memory is ever alone; it’s at the end of a trail of memories, a dozen trails that each have their own associations.”

And

“No one can get an education, for of necessity education is a continuing process.”

And

“Nobody got anywhere in the world by simply being content.”

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“There will come a time when you believe everything is finished. Yet that will be the beginning.”

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“To disbelieve is easy; to scoff is simple; to have faith is harder.”

And

“To make democracy work, we must be a notion of participants, not simply observers. One who does not vote has no right to complain.”

And

“Too often I would hear men boast of the miles covered that day, rarely of what they had seen.”

And

“Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more.”

And

“One day I was speeding along at the typewriter, and my daughter – who was a child at the time – asked me, “Daddy, why are you writing so fast?” And I replied, “Because I want to see how the story turns out!”

Wikipedia:  Louis L’Amour

www.louislamour.com

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Coaches Hot Seat Quotes of the Day – Tuesday, April 12, 2016  – Tom Clancy

 

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“America is the most inventive country in the world because everybody has access to information.”

And

“Fighting wars is not so much about killing people as it is about finding things out. The more you know, the more likely you are to win a battle.”

And

“I was one of the first generations to watch television. TV exposes people to news, to information, to knowledge, to entertainment. How is it bad?”

And

“I’ve made up stuff that’s turned out to be real, that’s the spooky part.”

And

“In the Soviet Union it was illegal to take a photograph of a train station. Look what happened to them. They tried to classify everything.”

And

“It’s not right to say that our loss in Vietnam turned out to be a gain. But lessons were learned. And they were the right lessons.”

And

“Life is about learning; when you stop learning, you die.”

And

“Man is a creature of hope and invention, both of which belie the idea that things cannot be changed.”

And

“No matter what you or anyone else does, there will be someone who says that there’s something bad about it.”

And

“Nothing is as real as a dream. The world can change around you, but your dream will not. Responsibilities need not erase it. Duties need not obscure it. Because the dream is within you, no one can take it away.”

And

“People live longer today than they ever have. They live happier lives, have more knowledge, more information. All this is the result of communications technology. How is any of that bad?”

And

“Probably what pushed the Russians over the edge was SDI. They realized they couldn’t beat us.”

And

“Show me an elitist, and I’ll show you a loser.”

And

“The control of information is something the elite always does, particularly in a despotic form of government. Information, knowledge, is power. If you can control information, you can control people.”

And

“The difference between fiction and reality? Fiction has to make sense.”

And

“The good old days are now.”

And

“The human condition today is better than it’s ever been, and technology is one of the reasons for that.”

And

“The U.S. Military is us. There is no truer representation of a country than the people that it sends into the field to fight for it. The people who wear our uniform and carry our rifles into combat are our kids, and our job is to support them, because they’re protecting us.”

And

“There are two kinds of people: the ones who need to be told and the ones who figure it out all by themselves.”

And

“There used to be this country called the Soviet Union; it’s not there anymore. Our technology was better than theirs.”

And

“There was a time when nails were high-tech. There was a time when people had to be told how to use a telephone. Technology is just a tool. People use tools to improve their lives.”

And

“Whenever somebody comes up with a good idea, there’s somebody else who has never had a good idea in his life who stands up and says, Oh, you can’t do that.”

Wikipedia:  Tom Clancy

www.tomclancy.com

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Coaches Hot Seat Quotes of the Day – Monday, April 11, 2016 – Jimmy Buffett

 

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“And I try to give the best bang for the buck. I love performing more than anything else.”

And

“And you find as a writer there are certain spots on the planet where you write better than others, and I believe in that. And New Orleans is one of them.”

And

“Elvis was the only man from Northeast Mississippi who could shake his hips and still be loved by rednecks, cops, and hippies.”

And

“Humor has bailed me out of more tight situations than I can think of. If you go with your instincts and keep your humor, creativity follows. With luck, success comes, too.”

And

“I just want to live happily ever after, every now and then.”

And

“I’m inspired by people who keep on rolling, no matter their age.”

And

“If I couldn’t laugh I just would go insane, If we couldn’t laugh we just would go insane, If we weren’t all crazy we would go insane.”

And

“If life gives you limes, make margaritas.”

And

“People who think too much before they act don’t act too much.”

And

“Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party.”

And

“We are the people our parents warned us about.”

And

“Well, I’m still here. Didn’t have to go to rehab, and I’m not broke.”

And

“If it doesn’t work out there will never be any doubt that the pleasure was worth all the pain.”

And

“Older and wiser voices can help you find the right path, if you are only willing to listen.”

And

“1. Never forget–“they” are always the enemy.
2. Just remember, assholes are born that way, and they usually don’t change.
3. You don’t want to go to jail.
4. When you start to take this job seriously, you’re in trouble.
5. It takes no more time to see the good side of life than it takes to see the bad.
6. If you decide to run the ball, just count on fumbling and getting the shit knocked out of you a lot, but never forget how much fun it is just to be able to run the ball!”
Tales from Margaritaville

And

“Yes, I am a pirate two hundred years too late.”

And

“Some of its magic, some its tragic, but I’ve had a good life along the way.”

And

“Sail the main course in a simple sturdy craft. Keep her well stocked with short stories and long laughs. Go fast enough to get there but slow enough to see. Moderation seems to be the key.”

Wikipedia:  Jimmy Buffett

Jimmy Buffett’s Margaritaville – www.margaritaville.com

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Coaches Hot Seat Quotes of the Day – Sunday, April 10, 2016 – Jack Nicklaus

 

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“If I had only one more round to play, I would choose to play it at Pebble Beach. I’ve loved this course from the first time I saw it. It’s possibly the best in the world.”

And

“A kid grows up a lot faster on the golf course. Golf teaches you how to behave.”

And

“Concentration is a fine antidote to anxiety.”

And

“Confidence is the most important single factor in this game, and no matter how great your natural talent, there is only one way to obtain and sustain it: work.”

And

“Don’t be too proud to take lessons. I’m not.”

And

“Focus on remedies, not faults.”

And

“How people keep correcting us when we are young! There is always some bad habit or other they tell us we ought to get over. Yet most bad habits are tools to help us
through life.”

And

“I like trying to win. That’s what golf is all about. “

And

“I’m a firm believer that in the theory that people only do their best at things they truly enjoy. It is difficult to excel at something you don’t enjoy.”

And

“My ability to concentrate and work toward that goal has been my greatest asset.”

And

“Professional golf is the only sport where, if you win 20% of the time, you’re the best.”

And

“Resolve never to quit, never to give up, no matter what the situation.”

And

“Sometimes the biggest problem is in your head. You’ve got to believe you can play a shot instead of wondering where your next bad shot is coming from.”

And

“Success depends almost entirely on how effectively you learn to manage the game’s two ultimate adversaries: the course and yourself.”

And

“The game of golf is meant to be fun.”

And

“The two things that motivate me most are closely allied. They are failure and a desire for self-improvement.

By failure, I don’t necessarily mean getting beat, although that’s often the end result and in itself is a strong motivation to go to work. The kind of failing I’m talking about is failing to measure up to the standards I’ve set for myself personally. When that happens, I get an irresistible urge – almost a compulsion – to improve.
Whatever effort is necessary to prevent another failure, I just have to make it. Like now. Today.

Frankly, I believe this, more than anything else, is the reason I am where I am today. I’m not an easily satisfied person. Sure I take a lot of satisfaction in what I’ve achieved. But life doesn’t stand still. Every satisfaction wanes after a while, so if you’re like me you don’t sit around looking backwards. You try to move on, to look for something that gives you another satisfaction and, at the same time, hopefully adds a little more to your life.”Jack Nicklaus, Jack Nicklaus’ Playing Lessons, Chapter 1

And

“I never hit a shot, not even in practice, without having a very sharp, in-focus picture of it in my head. First I see the ball where I want it to finish, nice and white and sitting up high on the bright green grass. Then the scene quickly changes, and I see the ball going there: its path, trajectory, and shape, even its behavior on landing. Then there is a sort of fade-out, and the next scene shows me making the kind of swing that will turn the previous images into reality.”

And

“I like trying to win. That’s what golf is all about.”

And

Arnold Palmer, in 1962, after losing the U.S. Open to 22-year-old Nicklaus in a playoff: “Now that the big guy’s out of the cage, everybody better run for cover.”

And

Bobby Jones after watching Nicklaus win the 1965 Masters: “Nicklaus played a game with which I am not familiar.”

And

Author Rick Reilly: “He was not homespun like Sam Snead, funny like Lee Trevino. His pants didn’t need hitching like Palmer’s. Instead, he won over America with
pure, unbleached excellence.”

And

Chi Chi Rodriguez: “Jack Nicklaus is a legend in his spare time.”

And

Gene Sarazen: “I never thought anyone would ever put Hogan in the shadows, but he did.”

And

Tom Weiskopf: “Jack knew he was going to beat you. You knew Jack was going to beat you. And Jack knew that you knew that he was going to beat you.”

Wikipedia:  Jack Nicklaus

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Coaches Hot Seat Quotes of the Day – Saturday, April 9, 2016 – Seve Ballesteros

 

You are terribly missed at The Masters Seve, but NEVER forgotten…”Fantastica!”

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“I look into their eyes, shake their hand, pat their back, and wish them luck, but I am thinking, ‘I am going to bury you.”

And

“To give yourself the best possible chance of playing to your potential, you must prepare for every eventuality.  That means practice.”  

And

“I know where I am and I know which way I’m going, … Only winning will satisfy me. You don’t think it is possible? It is very possible.”

And

“I don’t see any players who really impress me from either side of the Atlantic, to be honest. There are a lot of players with great talent and a great future ahead. But impress me? I don’t get impressed that easily.”

And

“I’d like to see the fairways more narrow. Then everyone would have to play from the rough, not just me.”

Wikipedia Page:  Seve Ballesteros

How Seve Ballesteros became the first European to win The Masters in 1980, Steven Pye, The Guardian

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