Tag Archive: David Ogilvy

Clay Helton Fired for Being Amazingly Inconsistent….Finally! – David Ogilvy Says USC Should Hire A Freaking Giant….And He’s Right! – 8 Habits of Highly Creative Communities

Since Clay Helton was named the USC permanent Head Coach during the 2015 football season we have estimated he spent about 90% of the last seven years on the Hot Seat and that’s because has been so amazingly inconsistent at a place like USC where Bozo the Clown can be amazingly inconsistent and the Trojans better have someone that can do better than Bozo the Clown as their Head Coach!

All the Heltons are Great Folks and we wish nothing but the best for Clay, but USC is not a job where you learn how to be a Head Football Coach and therein lies the problem at USC in recent times…

Hiring Coaches who are Flat-Out Not Qualified for the Head Coaching Job!

A few Members of Coaches Hot Seat worked at the Ogilvy Ad Agency early in their careers and the founder of Ogilvy one David Ogilvy had a great quote about who we all should be hiring for jobs in this world…

“If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.”

Amen to that David!

The Mighty USC Football Program which a few of us first saw play in person at the LA Coliseum in the mid-1970 has become a…

Football Program of Dwarfs

….and what USC AD Mike Bohn MUST do in this spot…

Hire A Freaking Giant and USC Football will become a Giant once again!

Perhaps the best example of Lots of Worthless Rich Damn Morons controlling a college football program and hiring a string of Totally Un-Qualified Head Coaches was Alabama Football between the passing of Paul “Bear” Bryant in January 1982 and the hiring of Nick Saban in 2007. Sure Gene Stallings won 70 games in 7 season and a National Title during that time, but that is what EVERY Alabama Head Coach should be doing at a….

Freaking Minimum

…and the same applies to USC Football and now all of us get to sit back and see if Mike Bohn is able to so something that hasn’t been done in quite a while now at USC…

Hire A Freaking Giant!

Now we have various opinions on who the next USC Head Coach should be from Bob Stoops, to Chris Petersen, to James Franklin, to Luke Fickell, to Hugh Freeze, and all the way down to an up-and-coming Head Coach at Fresno State Kalen DeBoer who a few of us think is going to be a Superstar Head Coach at a Power 5 School very soon…but…mainly what the folks at USC need to do whether they hired an Experienced Head Coach or someone way down the line they have got to….

Hire A Freaking Giant!

Speaking of the Late Great David Ogilvy below is a video by Ogilvy Health PR on the…

8 Habits of Highly Creative Communities

….and every company can build an Organization…or Football Team…of Giants if you follow these 8 Habits!

Thanks David!

Coaches Hot Seat Quotes of the Day – Monday, May 11, 2020 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Sunday, February 23, 2020 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Sunday, September 15, 2019 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Sunday, May 26, 2019 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Thursday, January 31, 2019 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Tuesday, October 30, 2018 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Tuesday, July 10, 2018 – David Ogilvy

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Monday, April 23, 2018 – David Ogilvy

 

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)

Coaches Hot Seat Quotes of the Day – Tuesday, January 9, 2017 – David Ogilvy

 

DavidOgilvy37379

“A good advertisement is one which sells the product without drawing attention to itself.”

And

“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

And

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

And

“The more informative your advertising, the more persuasive it will be.”

And

‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

And

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

And

“Leaders grasp nettles.”

And

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.”

And

“The best ideas come as jokes. Make your thinking as funny as possible.”

And

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.”

And

“If it doesn’t sell, it isn’t creative.”

And

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

And

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

And

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

And

“First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”

And

“Ninety-nine percent of advertising doesn’t sell much of anything.”

And

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”

And

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”

And

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”

Wikipedia:  David Ogilvy

(more…)