Blog Article
The Fritz Factor: How Houston Football Plans to Rise in 2025
The Big 12 will witness the real Willie Fritz effect with Houston Football.
After a challenging 4-8 debut season in 2024, the University of Houston Cougars aren’t just making tweaks for 2025—they’re executing a full-scale program transformation. With 15 strategic transfer additions, a promising recruiting class, and a more navigable schedule, the second-year head coach is building something that could surprise the conference this fall.
The question isn’t if Houston will improve, but by how much.
Why Willie Fritz Is College Football’s Ultimate Program Builder
You don’t accidentally win 212 games as a head coach.
Fritz arrived at Houston in December 2023 with one of the most impressive resumes in college football, ranking fourth nationally among active FBS head coaches in total victories. What makes his track record even more remarkable:
- He’s won at least one conference title at every stop in his career
- He transformed Tulane from a 2-10 hurricane-displaced team in 2021 to a 12-2 Cotton Bowl champion in 2022
- His final two seasons at Tulane produced a stellar 23-5 record
- He’s consistently achieved more with less throughout his 33-year coaching career
- He demonstrated his upset capability at Houston already with wins over Utah, Kansas State, and TCU
“There is no ceiling for success, with the incredible fan support, excellent facilities, talented young men, and a collective desire to compete for championships,” Fritz said when taking the Houston job.
Year two is where his rebuilding projects typically accelerate.
The 2024 Season: Painful Lessons That Created Clear Direction
Houston’s first Big 12 campaign felt like freshman orientation—painful, overwhelming, but necessary.
The 4-8 record (3-6 in conference) revealed glaring weaknesses: an anemic offense averaging just 14.0 points per game, a defense allowing 22.9 points per game, and a -8 turnover margin that consistently put the team in difficult positions. The quarterback position remained unsettled for half the season, with Louisiana transfer Zeon Chriss eventually winning the job from incumbent Donovan Smith.
But amid the struggles emerged valuable bright spots:
- Four quality wins, including upsets over Utah (17-14), Kansas State (24-19), and TCU (30-19)
- A defense that ranked 22nd nationally in first downs allowed
- The emergence of Zeon Chriss as a dual-threat quarterback, highlighted by his electrifying 71-yard touchdown run against TCU
- Clear identification of roster weaknesses that needed immediate addressing
These struggles weren’t just growing pains—they were diagnostic tools.

The Great Roster Reset: 2025’s New-Look Cougars
Fritz isn’t renovating the house—he’s rebuilding the foundation.
Houston’s aggressive approach to the transfer portal netted 15 experienced players, strategically targeting the team’s most glaring weaknesses. Five offensive linemen lead the transfer class, addressing protection issues that plagued the offense throughout 2024. Additional wide receiver, quarterback transfers, and several defensive positions provide immediate experience and depth.
The 2025 recruiting class, while ranked 11th in the Big 12, brings high-ceiling talent in key positions:
- QB Austin Carlisle: A dynamic improviser from Ridge Point High School with natural leadership skills
- OL Demetris Dean II: A physically imposing, versatile lineman who could contribute immediately
- DL Travis Buhake: An explosive interior defender with significant pass-rushing upside
At quarterback, Zeon Chriss returns after seizing the starting job midway through 2024. His dual-threat capabilities (66.7% completion rate, 6.7 yards per carry at Louisiana) perfectly complement Fritz’s offensive vision, though he’ll need to improve as a passer to maximize Houston’s potential.
This isn’t just a roster—it’s a strategic realignment.
The Coaching Brain Trust Gets Stronger
Fritz’s most significant offseason additions might be on the sideline.
Two SEC coaching imports bring Power 5 pedigree to critical coordinator positions:
- Offensive Coordinator Slade Nagle (from LSU) brings innovative concepts to jumpstart the struggling attack
- Defensive Coordinator Austin Armstrong (from Florida) adds schematic complexity to a unit that showed promise in 2024
With Fritz’s program-building expertise now supported by big-conference coordinator experience, Houston’s preparation and game-planning should take a significant leap forward in 2025.
Cohesion takes time, but the blueprint is becoming clearer.
A More Manageable Big 12 Schedule Provides Opportunity
Schedule luck matters in college football, and Houston’s 2025 slate offers more breathing room.
The season opens at home against Stephen F. Austin on Thursday, August 28, before the Bayou Bucket rivalry game at Rice on September 6. Big 12 play begins with Colorado visiting TDECU Stadium on September 13, followed by a non-conference finale at Oregon State.
What makes this schedule more favorable than 2024?
- Alternating home/away games creates a consistent rhythm
- Home contests against Colorado, Texas Tech, Arizona, West Virginia, and TCU
- Road trips to Arizona State, Oklahoma State, UCF, and Baylor
- Six opponents who played in bowl games last season (manageable, not overwhelming)
- More balanced distribution of challenging opponents
The schedule isn’t easy—it’s winnable.

The 5 Critical Improvements Houston Must Make
For Houston to make meaningful progress in 2025, five specific areas demand immediate attention:
- Offensive Production: The 14.0 points per game in 2024 would doom any Big 12 team. Houston needs more explosive plays and significantly better red zone efficiency.
- Quarterback Development: Whether Zeon Chriss cements himself as the undisputed starter or a competition pushes everyone higher, the position needs stability and consistency.
- Offensive Line Cohesion: The five transfer additions must gel quickly to provide better pass protection and more consistent running lanes.
- Turnover Creation: The defense was solid in 2024 but rarely game-changing. Generating more takeaways would provide shorter fields for the offense and create momentum swings.
- Cultural Identity: Fritz’s greatest challenge remains establishing a unified team identity, with 63 new players in 2024 (tied with Colorado for most nationally) and more newcomers this year.
Progress in these areas will determine whether Houston merely improves or genuinely competes.
Setting Realistic Expectations: What Success Looks Like in 2025
Bowl eligibility would represent meaningful progress.
Houston should improve on last year’s 4-8 mark with the roster improvements and a more favorable schedule. Early projections suggest 5-7 as the most likely outcome, with 6-6 and bowl eligibility representing a successful season that would validate Fritz’s rebuilding approach.
History suggests Fritz’s second season could produce a significant jump:
- At Tulane, his program went from 2-10 in 2021 to 12-2 in 2022
- His teams typically show their most dramatic improvement in years two and three
- The foundation established in year one typically bears fruit in year two
While 2025 won’t likely deliver a conference championship, it represents a critical developmental phase in Houston’s Big 12 journey.
The objective measure isn’t wins alone—it’s competitiveness.
The Bottom Line: Houston’s Big 12 Ascension Has Begun
Year two of the Fritz era won’t complete Houston’s transformation, but will reveal its trajectory.
The program has addressed its weaknesses through targeted portal additions and promising recruits. The schedule provides more opportunities for success. Fritz’s historically proven ability to engineer second-year improvements gives Cougar fans legitimate reasons for optimism.
The 2025 season isn’t just about wins and losses—it’s about establishing Houston as a rising force in the Big 12. While championship contention remains a longer-term goal, the stepping stones are being methodically placed.
For Cougar fans, patience with this rebuilding project should be rewarded with more competitive football, legitimate upset potential, and a realistic shot at bowl eligibility.
The Fritz Factor is real, and 2025 is when it truly begins to show.
Become an Insider
Don’t miss another deep dive into college football’s most crucial storylines and program developments. Our team-by-team analysis gives you the insider perspective to understand where each program is headed in 2025 and beyond. Subscribe for free now to access our comprehensive breakdowns, exclusive hot seat rankings, and in-depth conference analysis delivered to your inbox. Join thousands of college football insiders who trust Coaches Hot Seat to keep them ahead of the game. Hit the link below to unlock all our premium content and never miss another update.