Coaches Hot Seat

The Great Coaching Correction of 2024

In the high-stakes college football casino, the usual season-end trading frenzy has given way to something more unusual: fiscal restraint. We’re calling it “The Great Coaching Correction of 2024.” You see, athletic departments across the country are staring down a triple-witching hour of financial obligations that would make even a seasoned hedge fund manager break into a cold sweat: massive coaching buyouts, the impending $20 million House settlement expense per school, and another estimated $20 million (first year) hit from revenue sharing with athletes. Suddenly, the market for coaching talent is behaving less like cryptocurrency in 2021 and more like banks during a Federal Reserve stress test.

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